I am very pleased to announce that a ground-breaking survey conducted on the issue of people’s opinions regarding vaccines and vaccination has been published; the work was a joint project of the James Randi Educational Foundation and Women Thinking, Inc. and it gets to the heart of how those of us who support good science-based medicine can communicate a more positive message on vaccines.
In addition, I am happy to say that I took a personal role in this research during my time with the Women Thinking, Inc. organization 🙂
[**Addendum: My skeptical colleague, Jamie Bernstein, wrote a wonderful piece on this survey research over at Skepchick, and she outlines there just how many people were involved in this process over the last few years. Check it out!]
So, without further ado, I would like to link to the JREF’s press-release on the survey; please note that you can download the full paper at this link, so please share it!
Opinion Survey by JREF and Women Thinking Free Foundation Supports Childhood Immunization
The James Randi Educational Foundation and Women Thinking, Inc. have come together for an opinion survey aimed at better understanding the spread of the unfounded “vaccine panic” that prevents some parents from getting important immunizations for their children. The project, Immunization: Myths, Misconceptions, and Misinformation, explores better ways to communicate a “vaccine-positive” message.
“Vaccine misconceptions have been running rampant, which should not only be concerning to science advocates but to parents and the greater public,” said WTinc President Louise Kellar. “Previously it had been unclear which misconceptions had been taking a toll on parents. Through this survey that the JREF funded, we hope that that science advocates and educators will be able to focus their outreach efforts, thereby helping children have the best start in life and hopefully saving some lives in the process.”
The joint project is an opinion survey that includes data from hundreds of parents of young children. The survey data was collected by volunteers at events where parents may be especially vulnerable to “anti-vaccine” messages. The JREF and Women Thinking, Inc. is happy to make the results freely available to public health and science advocates to help inform their efforts to support childhood immunity.
“There are some provocative conclusions that may be drawn from the survey data,” said JREF President D.J. Grothe. “Although the scientific community has done a good job refuting the misinformation of the most vocal anti-scientific anti-vaccine campaigners, the survey data suggests that most parents do understand the importance of ‘herd immunity,’ but just consider this a greater risk than possible harm to their children coming from vaccination. We hope the information from the survey will help science educators and activists better understand parents’ concerns in order to help them make the healthiest choices regarding childhood immunity from dangerous diseases.”
The JREF-WTinc survey, conducted over the last two years and released to the public today, aims to help science advocates fill gaps in the public’s understanding of the vaccine panic. The opinion survey asked specific questions about parents’ beliefs and fears about immunization, their media consumption, and their conversations with friends, family, and doctors. From the report: “The most effective anti-vaccination arguments are those that induce fear in parents by naming frightening ingredients and by greatly exaggerating the risks of vaccinations. The best pro-vaccination arguments were those that focused on a good-parenting message, such as suggesting that not immunizing your child is equivalent to putting them in a car without a car seat.”
You may download a copy of Immunization: Myths, Misconceptions, and Misinformation here.
The Skeptical Teacher 