Resolve to Fight Deadly Anti-Vaccine Propaganda: Start with the NVIC’s New Years Ad

Just yesterday I learned that the National Vaccine Information Center, a deceptive title for one of the worst anti-vaccine propaganda groups out there, has a new ad playing in New York City’s Times Square.  Worse yet, this ad is going to be playing on the megatron screen there during the New Year’s Eve celebration on Dec. 31st!  Folks, this is bad, not just because of the content of the ad, which plays on the “pro-choice” mentality that parents are better equipped to make medical decisions than doctors and also directs viewers to the NVIC’s website, but because of the timing: due to the fact that millions (perhaps even billions) of people watch the Times Square festivities on television, this ad could easily get worldwide exposure.

The NVIC and other anti-vax groups would rather this kid get whooping cough or another deadly disease than take a life-saving vaccine.

We need to fight back, and we’ve already started.  Elyse Anders has already written a post at Skepchick on this, and I’ve also blown the whistle via the JREF Swift blog.  But more needs to be done, so here’s what you can do:

1. Direct people to reliable and trustworthy outlets for vaccine information – a quick and handy one is the Women Thinking Free Foundation’s Hug Me I’m Vaccinated FAQ.

2. Sign the new petition demanding that ABC Full Circle pull the NVIC Times Square ad.

3. Join our Twitter campaign: Tweet @DisneyChannelPR using #ABCsSickNYE. You can copy/paste one of these or write your own:

I resolve to end deadly anti-vaccine propaganda. @DisneyChannelPR Pull NVIC’s anti-vax Times Square ad http://wp.me/pbblq-6RR  #ABCsSickNYE

Whooping cough is on the rise thanks to things like NVIC advertising on @DisneyChannelPR screens in NYC. #ABCsSickNYE http://bit.ly/rXLHOd

4. Go to the NVIC YouTube video link and “dislike” the video.

5. Share this information on Facebook and other social media outlets.

6. Contact Gerald Griffin at ABC Full Circle by emailing Gerald.T.Griffin@abc.com or calling 212.456.7389 to voice your displeasure with them playing the NVIC ad.

And this campaign needs to be mounted from the inside as well as the outside: it seems we in the skeptical and pro-science community need media connections within the companies which rent out space for these high-profile ads.  We need to inform and educate these companies about the part they are playing in spreading this dangerous anti-vaccination misinformation, and we need to raise such a fuss that they’ll simply refuse the NVIC the next time they come wanting to rent the space.

Of course, none of this will work without you, because we are going up against an organization that has literally hundreds of thousands of dollars to spend on anti-vaccine propaganda.  So please take some time to get involved and take action now – it really is a matter of life or death.